Youtility Essay Example | Topics and Well Written Essays - 500 words

Youtility - Essay Example From this essay it is clear that  the chapter covers the essence of Meijer Find-It application that helps the customers find products when shopping. This application is different from Google Maps as Point Inside specializes in indoor cartography that helps the customer save time when shopping giving them a chance to make instant buying. The chapter states that this application will help reduce the 5% loss that failing to find a product when shopping. The chapter covers the essence of better marketing strategies to compete favorably. It claims that the marketers should try to give room for more information on their products rather than lower the prices of their goods.  This study discusses that  in the article on the major mistakes analysts make and ways to avoid them, the author states that the biggest mistake is the lack of purpose in their marketing techniques. The article illustrates that the marketers have many data, but since the advertising ad has no room to portray all d ata, the portrayed data lacks depth in analyzing the product and proving its value. The author calls for companies to enforce the digital marketing and measurement model, which is a five-step process. The processes tend to answer the following questions; why the site exists, the parts of the website that one should focus on first, to provide the measurement of how smart the digital marketing strategy is, how the company is doing in the competition front and the fastest way that one can have an impact on the business.