Coca-Cola Company Research Paper Example | Topics and Well Written Essays - 2000 words

coca-Cola Company - Research Paper ExampleThe mature marketplaceplace can turn out to be a barrier for the companies that desire to operate in such markets as well as to make an accounting entry in the new market (Brown, 2002). It is very tough condition for a new corporation to introduce its point of intersections and services in the market when the chances of growth are less. Mature market creates a tough situation for the companies to expand. With due regard to this context, it can also be observed that the companies in a mature market faces tough times to extend its objective further because of the existence of the equilibrium condition in the market. The major characteristics of a mature market include disinclined overall growth of the market trends, decreasing industry profit ratio, influencing behavior played by the experienced buyer for the producers and increase in the market inquiry for the products. The characteristics play a significant role in increasing the com petition in terms of the market shares which lead to increase in the price of the product (Brown, 2002). In collection to understand the scenario of a bon tons operations in a mature market, the study intends to analyze the operational strategies taken by Coca-Cola Company, a leading global beverage corporation. ... Overview of the Company The journey of Coca Cola was initiated in Atlanta, United States. It was founded by an Atlanta based pharmacist can Pemberton in 1886. John Pemberton discovered the solution to be used in preparing the drinks. The drink was readily preferred by the people, which initiated the long journey of a productive company. While the business was getting expanded John Pembertons bookkeeper named the drink as Coca Cola, and from then onwards the business was started as Coca Cola Company. Before realizing the growth and the success of the brand developed by him, John Pemberton passed away. Subsequently, Asa Griggs Candler, a businessman from Atlanta captur ed the rights to the business and became the inaugural President of the company to run the business (The Coca Cola Company, 2011). In the initial phases of commencement, keeping in view the need for expanding the Coca Cola business, it made the President Asa Griggs Candler to conceive about the safeguarding the brand. The measures taken by the President were primarily advertising the product authenticity so that consumer demand for it increases. Furthermore, the shape of container was also changed with attractive styles in order to differentiate it from other brands and to protect the product from being copied and sold in the market at a cheaper rate (The Coca Cola Company, 2011). During the World state of war II, in 1943, General Dwight D. Eisenhower asked the Coca Cola Company to take the trade overseas to ten bottling plants to serve the people with drinks during the time of war. Thereafter, when the war came to an end the company was allowed to do business overseas. This initi ated the path for expansion for the company in the global shores. In due course of time, with the continued expansion